When it comes to search engine optimization, the phrase location, location, location applies to where your website shows up on search results pages. These results pages are what customers use to connect with brands, products, services, stories and missions that speak to them.
SEO Services Boise focus on raising organic traffic to websites through a combination of on-site and off-site optimizations. Some of the key SEO services include:
Whether you’re an established business seeking to improve your ranking, or a brand new startup, the right SEO strategy can help you attract the traffic you need to grow. But even the best content can be lost in the noise without the correct compass — and that’s where keyword research comes in.
Effective keyword research delves deeper than identifying popular search terms; it seeks to understand the intent behind those queries, so that you can provide relevant content that aligns with what users are looking for. For example, if someone searches “buy DSLR camera online,” they’re likely in the mood to make a purchase; content that guides them to a product page or an online store will be more relevant than something like “how do DSLR cameras work.”
Keyword research also involves grouping keywords into groups, or’suites’, based on their similarity. This is called ‘lexical similarity’, and can be done using tools such as Moz Pro’s Keyword Research. In this way, you can quickly identify keywords that your competitors rank for but you don’t. This can open up a whole new set of ranking opportunities, and is one of the most valuable steps in your SEO journey.
So, while keyword research may seem like a small element of the bigger picture, it’s vital to your success. That’s why we offer year-round keyword research services that can keep you on the right track, all year long.
On-Page Optimization
A solid on-page SEO strategy is a foundational part of any website’s success. Meeting a searcher at their intent-aligned query with enticing, relevant page content and quality backlinks is key to attracting organic traffic. And converting those users into customers is crucial to your brand’s bottom line. But implementing and maintaining an effective on-page optimization plan isn’t always easy. That’s why you need a partner that can help you scale your on-page SEO services, to ensure your website can be found by the right users.
As the name suggests, on-page SEO refers to all elements of a webpage or piece of content that are under a company’s control and can be modified by its internal team. This includes everything from optimizing meta titles and meta descriptions to writing compelling page content that satisfies search queries, using relevant keywords and ensuring the page structure and hierarchy is logical for bots.
Careful on-page optimization can also improve a site’s loading time by reducing the number of images or graphics that need to be downloaded to a user’s browser, using a compressed file size and descriptive filenames, and using informative alt tags for each image. Internal linking is another aspect of on-page SEO that can enhance a page’s relevance for specific keywords, as well as improve navigation for both real users and bots.
Lastly, on-page SEO can also be used to optimize the content of a site’s product pages or “money pages.” These are typically bottom-funnel, transactional search terms that can be optimized with the right page elements to help Google understand that a user searching for that particular keyword is ready to buy and thus will boost that page’s position in the search results.
Link Building
Getting links from other websites to your own is central to SEO. The more high-quality inbound links a website has, the higher it will rank in search engine results pages (SERPs).
Search engines look at hundreds of different signals to determine the quality and relevance of websites, and backlinks remain one of the most important factors. That’s why quality link building services are vital to any SEO strategy.
To build links, you need to understand what motivates people to link to your content and how to approach them. Generally speaking, people will only link to your content if it’s in their audience’s interest, or if they want to improve their own website. For this reason, it’s important to take the time to create quality content that provides real value for your target audience.
Once you have a good understanding of your audience and what kind of content they enjoy, you can start to think about how to reach out to other websites and influencers in your industry. There are several different types of outreach strategies you can use to get links from other websites, including blogger outreach, broken link building, re-purposing old content, and the skyscraper technique.
In general, it’s best to stick with white hat link building techniques — that is, any outreach tactics that are considered ethical and in line with Google’s webmaster guidelines. Any other methods, such as creating keyword-heavy anchor text or linking to low-quality sites, can be viewed as black hat and result in a Google penalty.
Reputation Management
Your online reputation is essential for your business’s success. It influences how potential customers perceive your brand and whether they trust you enough to buy from you. It also affects your search engine optimization (SEO) efforts, as search engines prioritize websites with positive online reviews and high customer satisfaction.
A bad reputation can cost your business a fortune, but a good one can propel it to the top of your industry. That’s why it is important to monitor and manage your online reputation. Reputation management services include a variety of tasks, such as monitoring social media and online review sites, responding to negative reviews, and building up your brand’s credibility. They can also include promoting positive feedback through social media, email marketing, and website content.
One of the best-known reputation management tools, Mention, is an enterprise-grade platform that helps you track and improve your reputation. Its features include alerting, sentiment analysis, and competitive benchmarking to give you a complete picture of your reputation. It also includes a crisis management feature and PR tracking to help you plan and execute campaigns.
Another option is Rio SEO, which offers a wide range of local marketing and online reputation management services. Its search suppression service works with Google, Bing, and Yahoo to lower the visibility of negative content, while its online review and local ad management tools help businesses maintain consistency across locations. Its monitoring software scour hundreds of millions of sources, including news articles, blogs, forums, and social media, for mentions of your company.
A more specialized tool is Birdeye, which provides all-in-one tools for managing reviews, messaging, listings updates, and surveys. It is popular with local businesses and franchises that need a single unified platform to handle all their online reputation needs.
Technical Optimization
Technical optimization services focus on the backend structure of a website and servers to ensure that pages are fast, responsive, and user-friendly. These practices include optimizing page speed, mobile optimization, server performance, and addressing other backend issues such as the reorganization of site architecture and metadata. In addition, these practices can also enhance a website’s search engine visibility by improving the way that Google indexes its content.
While on-page SEO optimizes individual web pages to rank higher, technical SEO focuses on the backend structure of a website to ensure that its content is easy for search engines to crawl and understand. As such, these techniques can often be more effective than link building alone. They can also help a website adapt to changes in search engine algorithms over time, which is crucial for maintaining a competitive edge.
Whether implemented on the front end or back end, technical SEO is essential for meeting both user expectations and SEO benchmarks. Many of the techniques used in technical optimization, such as optimizing page speed and ensuring mobile responsiveness, directly improve the user experience, which can drive up conversion rates and reduce bounce rates. Other technical SEO strategies, such as canonicalization and structured data, can help prevent duplicate content issues and ensure that search engines index the correct version of a page. Finally, implementing security measures like SSL certificates and using HTTPS can enhance a site’s ranking by signaling to users that it is secure and trustworthy.
Regardless of the size or complexity of your website, our team of experienced experts can provide technical optimization services to ensure that it is optimized for both search engines and users. We’ll start by conducting a thorough website audit to identify any technical issues that may be hindering its performance and then work with your web developer to implement the necessary fixes. We’ll also provide monthly reports that detail the results of our efforts and recommend any further actions that may be required.